Ultra-processed: what NOVA does and doesn't say
NOVA is a classification of how food is made, not a measure of how good it is. Almost every argument about ultra-processed food comes from confusing the two.
Friday, 18 September 2026Nutrition, with receipts
Plate & ProofSection
Headlines, packaging promises and internet certainties, held against the source document.
5 articles
NOVA is a classification of how food is made, not a measure of how good it is. Almost every argument about ultra-processed food comes from confusing the two.
The WHO advised against using non-sugar sweeteners for weight control. What it actually said is narrower — and more interesting — than the headlines.
Frozen vegetables, brown eggs and fancy salt — what the evidence and the regulations actually say about the aisle's most persistent folklore.
Free sugars below 10% of daily energy — around 50 grams on a typical adult intake — with extra benefit suggested below 5%. And why 'free sugars' is the phrase that matters.
The WHO's number is under 5 grams of salt a day. Most of Europe eats roughly twice that, and almost none of it comes from the salt cellar.